Recipe for a great website

Posted on 22. Apr, 2012 by in Develop

After working with many clients on many different types of websites, learning what methods work and more importantly, what doesn’t work, I have put together a recipe for a great website. If you are in the process of starting a business website or revamping your existing site, keep this recipe in mind.

Recipe for a great website

Ingredients

  • Your Business Card (Your business card consists of all your contact information. When someone reviews your business card, they will be looking for your contact information -- Name of your business, your first and last name, email address, phone numbers, your mission or tag-line, and your website address.)
  • Printed Brochure (As you further define your business, you created a brochure that talks about your expertise, your background, your portfolio of services and/or products. When someone reviews your brochure, they are deciding why to hire you.)
  • Recent Newsletter (As you grow your business, you start a newsletter for your clients, that talks about industry information, it helps you learn and grow, and shows your clients that you are knowledgeable about your field. When someone reviews your newsletter, they are reaffirming their decision to hire you as an expert.)

Directions

Step 1 Hosting site and URL
You will need a place to host your website. I recommend Hostgator. If you have all the ingredients listed above, you can quickly configure a website on Hostgator. You will need the name of your website (URL), it should be short enough that it’s easy for customers to enter, but long enough to contain what your business is about. Follow the steps on Hostgator to request your new site.
Step 2 Quick install of WP
Once you have your account setup with Hostgator, the next step is to install Woo Themes), but for now, keep it simple and get your business content entered.
Step 3 Create 3 pages – About, Products, Blog
After Word Press is installed, you can begin entering your 3 pages that were listed in the ingredients — create the About (business card), the Products (brochure), and the Blog pages (newsletter). At first, you may just enter the text as you have it on your business card and brochure. You can edit the pages to make them more web appropriate, ie, sized for a computer monitor or adding more text since you have more room on your webpages. The blog page will be a list of posts, so this page will be empty until the next step. You should have a site with a blank home page, and 3 new pages. Once you have your content created on this pages, you can decide what to place on your home page.
Step 4 Start entering posts
Now take a recent newsletter, and we’ll start entering a few posts. A post should consist of a brief title, the article in the body, and possibly a photo to describe the article. You can schedule posts so that new information is posted frequently. It’s this type of recent date content that moves your website up in the search engines rankings.

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